Books Worth Reading
Creative Jobs got in touch with Irish Creative Directors to ask them which books have influenced their careers; be it in technical, inspirational or business domains. Enjoy….
JASON TEJI’S CHOICE
Creater Director and Co Founder of Rogue Creative, Jason shared Guerrila Marketing
The book every small-business owner should own First published in 1983, Jay Levinson’s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses.
“Guerrilla Marketing by Jay Conrad Levinson… this book was way ahead of its time! I think there are often cases where money is used to make up for the lack of creativity, if you throw enough cash at something it will get results. This book really shows how if your willing to be a little creative you don’t necessarily have to spend big bucks. What it also showed me is that it’s not about one specific channel, its about understanding as many communication options as possible and then combining them in ways that are both new and exciting whilst still remaining relevant to a brands audience”
CONRAD JONES’S CHOICE
Creater Director at CONRAD JONES, Conrad shared How to Win Friends and Influence People
For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.
“Hey. Easy answer – Dale Carnegie’s “How to Win Friends and Influence People” has won me more business than anything else I’ve ever read, seen or attended.”
JERRY O’DWYER’S CHOICE
Art Director at JERRY HAS AN IDEA, Jerry shared Seventy-nine Short Essays on Design by Michael Bierut
A collection of essays by Michael Bierut, Pentagram partner, cofounder of the website Design Observer, and AIGA board member. Bierut is one of the best-respected and most-beloved writers within the graphic design field, a spokesman for the profession, and a man pretty much universally admired within the academy and among practitioners. This collection includes writings from the 1980s through today.
“He is a very insightful and humorous writer and speaker (find him on youtube). Very interesting observations on cultural trends and how design influences or is influenced by society at large. Each essay is set in a different typeface so it is useful on a Type nerd level also. An entertaining and educational read.”
MIKEY FLEMMING’S CHOICE
Art Director at Boys & Girls, Mike shared Guerrilla advertising: unconventional brand communication by Gavin Lucas
The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about.
“I was studying Graphic Design when I came across it, I’d fallen out of love with design and it was the first time I had considered advertising as a career. It showed the potential for what an ‘Ad’ could be, fun, creative and experimental. Ultimately an unrealistic expectation for what working in advertising would be like, but still definitely suits me better than graphic design.”
ERIC GASPARRO’S CHOICE
Art Director at Epsilon, Eric shared Bill Bernbach’s Book: A History of Advertising That Changed the History of Advertising
This inside look at some of the most famous advertising campaigns in recent history created by Bill Bernbach, founder of Doyle Dave Bernbach, includes details on each campaign’s history and philosophy, as well as theories on advertising.
“An insight into the mind of a man who was one of the definers of modern advertising. It’s inspiring and reassuring at the same time. Don’t be afraid of simplicity, embrace it.”
CHELSEY O’CONNOR’S CHOICE
Art Director at Cawley Nea \ TBWA, Chelsey shared Portfolio Class with Clare
This book diagrams the best way to put together an effective, professional portfolio. Reading this book is very much like enjoying a personal master class. It has a two-pronged attack: how to make campaigns good enough to put in your portfolio, and how to make a portfolio good enough to put them in.
“For those starting out, I recommend Portfolio Class with Clare, It was such a good book for thinking differently and helping push ideas so you don’t just get stuck on something. It’s also great for when you’re putting your online portfolio together to really judge your work and make sure you’re putting your best ideas forward.”
LUZIE ARDELEAN’S CHOICE
Art Director at Atomic, Luzie shared The Advertising Concept Book: Think Now, Design Later
A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others.
“It is an all-round guide to creative advertising. For me it ticks all the boxes. It’s an inspirational read to those starting out and a great book to refer back to / reference to those well into their careers.”
MICKEY SHU_TING CHAN’S CHOICE
Art Director at Ogilvy & Mather Dublin, Mickey shared It’s Not How Good You Are, It’s How Good You Want to Be
It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world – a pocket ‘bible’ for the talented and timid to make the unthinkable thinkable and the impossible possible.
“My recommendation is “It’s Not How Good You Are, It’s How Good You Want to Be” by Paul Arden, is a super famous one that most ad people have already known. I was mind blown the first time I read it; even after spending some years in the industry, I still find the book so fresh and on point, it literally points out every mistakes I make and every negative thoughts I have.”
MARK DIAMONDS’S CHOICE
Art Director at Wee Gem, Mark shared The Animator’s Survival Kit
The definitive book on animation, from the Academy Award-winning animator behind Who Framed Roger Rabbit? The master animator who bridges the old generation and the new is Richard Williams. During his fifty years in the business, Williams has been one of the true innovators, winning three Academy Awards and serving as the link between Disney’s golden age of animation by hand and the new computer animation exemplified by Toy Story.
“this is one of the most well thumbed books I have in my possession. If you’re wondering why an animated walk cycle looks slightly wrong or wonky, the artist probably wasn’t using this book.”
CREATIVEJOBS’ HONORABLE MENTIONS
Although these did not make it onto the list; I felt like sharing them
Logo Design Love David Airey
Book Yourself Solid Illustrated David Michael Port and Jocelyn Wallace
The 4-Hour Work Week Tim Ferriss
Know Your Onions Drew de Soto
To Sell is Human Daniel H. Pink
Failed It! Erik Kessels