Logo Design Challenge

I came across this short demonstration of Logo Design by the renowned Aaron Draplin. Sometimes we forget that the basis of creativity must start independent of the screen, to avoid being led by the applications we use. And good design, as reiterated by Draplin, transcends time.

Most logos aren’t designed in fifteen minutes, but most designers aren’t Aaron Draplin. Aaron’s a Portland fixture by way of the Midwest, the owner of Draplin Design Co., and an advocate of “blue collar” design: design that works. Here he takes our logo design challenge, creating a dozen iterations of a logo for a fictional construction company. Not inspired? Just wait. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Aaron creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won’t just live in PDFs.

A few words about the article author

Creative designer with over 17 years experience working in Publishing, Web and Digital Marketing. The Creativejobs' founder is currently focused on developing entrepreneurial projects and researching a career independent from the whims of the client. If you have a project you wish to discuss, please get in touch.